Prosocial Engineering is an open memetics lab run by Omar Shehata.
Marketing is necessary in environments that have a lot of undesired information assymetry. Fixing that is valuable, but how do you monetize it / get compensated?
- You can get paid to navigate an information environment for those who don't know how to navigate themselves
- You can fix the environment itself so that information flows freely from those who wish to broadcast, to those who wish to receive it
Doing (2) creates enormous value for everyone, but it also puts you out of a job as a marketer. This is a case of misaligned incentives.
What we do is work on (2) directly, and figure out ways to fund ourselves that keeps the incentives aligned. Currently this is mostly grants.
Projects
TODO
Past Work
TODO